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The Philadelphia Cream Cheese commercial showing a white man and black woman touching and kissing as they prepare dinner together caused barely a blip.Even after the Swiffer commercial, or the Tide ad which features an Asian woman and black man as a couple, the second Cheerios installment still caused controversy.
Why does seeing a black man with a white woman stir up a hornet’s nest of racism, but not the reverse?
Drawing on sources that include courtroom testimony, legislative petitions, pardon pleas, and congressional testimony, she presents the voices of the authorities, eyewitnesses, and the transgressors themselves--and these voices seem to say that in the slave South, whites were not overwhelmingly concerned about such liaisons, beyond the racial and legal status of the children that were produced.
Only with the advent of black freedom did the issue move beyond neighborhood dramas and into the arena of politics, becoming a much more serious taboo than it had ever been before.
People may notice but there’s nothing on the level of the Cheerios fiasco.
Although the popular television show Scandal raises some eyebrows over its main couple — the interracial pairing of Olivia Pope (Kerry Washington) and President Fitzgerald Grant (Tony Goldwyn) — it’s produced more finger-wagging because of the characters’ acts of infidelity, not because of their races.